![]() ![]() Having grown up on a farm, Eggiman was adept at making the most of a situation. "Not just an engineer," he said, "but a boot-strapping rocket scientist who could build an empire with pocket change." Ray's call was answered by Mike Eggiman. To accomplish this, he needed an engineer. Having garnered national recognition through ESPN, Ray turned his efforts toward designing a high-performance bat for the masses. Together, they produced Ray DeMarini's Reflex Hitting System, ESPN's most successful home video to date. Impressed with DeMarini's knowledge and scientific approach to training, Lytle not only hired Ray as an advisor-he hired him as the host. DeMarini had mastered reflex hitting, a technique that drops the ball squarely between the infield and outfield. When approached by producer Erich Lytle, the biggest boys in softball repeatedly spoke of a five-foot-seven softball giant-Ray DeMarini. In June of 1987, ESPN launched a nationwide search for a hardcore player to advise on a series of instructional softball videos. With a scientific approach to training, a batting speed of 96 miles-per-hour and a bombastic attitude, DeMarini fast earned a reputation as a savage competitor. A cult hero among avid players, Ray DeMarini emerged on the professional softball scene at the age of 40, a veritable geriatric among younger players. To understand the rise of the DeMarini Dynasty, you need to know Ray DeMarini. DeMarini - a homegrown company led by a softball fanatic - had shaken the establishment silly. DeMarini’s sales exploded, and before long opposing bat manufacturers to notice. Like a modern golf driver or oversized tennis racket, the Doublewall had a giant "sweetspot," which allowed average players to hit like pros. Released in 1993, the DeMarini Doublewall was the world’s first multi-wall bat. This approach, combined with a passion for the sport, led to the greatest innovation in softball history - the world’s first multi-wall bat: the DeMarini Doublewall. While established companies made "juiced" bats for the pros and ordinary bats for the public, DeMarini focused on making one line of high-performance bats for pros and amateurs alike. With no retailers and virtually no advertising budget, DeMarini grew steadily by selling high-performance bats directly to customers. In the early days, DeMarini Sports hardly made a blip on the radar screen of softball. "The new shop was larger, more storm resistant, and -best of all- it had a heater." "It was a big move for us," recalled Ray DeMarini from the batting cage of DeMarini Sport’s present-day Bat Industrial Complex. The three-year-old company had climbed a rung on the proverbial ladder of success, moving its world headquarters from a dirt-floored barn to a slightly larger metal shack. In 1992, DeMarini Sports had something to celebrate. It is backed by a Full Twelve (12) Month Manufacturer's Warranty. DeMarini: Insane Dedication to Performance! The Black Coyote is approved for play in Little League, Babe Ruth, Dixie, Pony, AABC, and USSSA. The handle is then wrapped with a Positack 2 Grip to give players the optimal amount of comfort and tack that top hitters demand. That confidence will be further enhanced with the Shock Diffusion Handle (SDH) which uses an exclusive rubberized coating to decrease shock and vibration at contact. This trampoline effect is made possible by the Black Coyote's thin walls and large sweet spot, which will inspire confidence in a young player's game. ![]() ![]() Made from DeMarini's Performance Alloy, the Black Coyote will surprise even the most adamant skeptic with the amount of pop this bat has. This year the Black Coyote returns with a catchy new design and the same reliable performance. For years, DeMarini has offered the Black Coyote to younger players at a value price. Step on to a diamond anywhere in the country and you're bound to see players of any age swinging a DeMarini baseball bat. One player and one team at a time, DeMarini has taken over the baseball world. ![]()
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